Re:Sound is pleased to announce that we have been awarded a grant by the Ontario Music Fund to launch the Value of Music research initiative and website.
The Value of Music research will look at how music influences Canadian consumer choices. Where similar research has been conducted internationally, findings showed a positive correlation between the use of recorded music in business and sales. Re:Sound will conduct consumer-based research to convince businesses that while it is the law that every Canadian business has to pay royalties for their use of recorded music in the course of their business, that music is worth it.
The more businesses that understand and respect the value of music, the more Ontario’s music ecosystem – from music creators to music organisations – will thrive. This research will help expand Ontario’s capacity and resources and will create long-term, positive impact on the growth and sustainability of the music industry.
The research will be housed on the Value of Music website which will contain useful resources, research and tips on how businesses can use music to enhance their sales, atmosphere and brand. Re:Sound is convinced harnessing the power of music for business will help grow Ontario’s economy.
The Value of Music research and website is expected to launch by June 2015.